As the anticipated OASIS+ contract awards approach in May 2024, it’s crucial to position yourself for success. Whether you’re new to the OASIS vehicle or a seasoned player, aligning your strategy is paramount. If you find these questions overwhelming, fear not – below are actionable steps to kickstart your OASIS+ Business Development (BD) strategy. Strategic Data Gathering Begin by creating a comprehensive spreadsheet of OASIS and HCATS contract awards. Utilize…
Read MoreResearch, Read, Report and Respond
This time of year, many companies are reviewing their business strategies, messaging and business development initiatives. Before those meetings take place, it’s important to carve out some time to read your target agencies’ strategic plans, budgets in brief and spending history. If you want your message to resonate with the U.S. Department of Homeland Security, for example, begin with reading the most recent version of its Strategic Plan (FY2024-2028). Leveraging…
Read MoreWhat Does “Dave’s Hot Chicken’s” Business Strategy Have to Do with GovCon?
I am a huge fan of Brad Haley, MBA who is the Chief Marketing Officer for Dave’s Hot Chicken (Former CMO for IHOP, Carl’s Jr., and Jack-in-the-Box). While listening to Episode#78 of “Clicks2Bricks” while slowly opening my eyes to begin the day, my unconscious was connecting the dots on Dave’s Hot Chicken successes to the #GovCon small business market space. My take-aways: How does this relate to GovCon Small Business Market Strategies? I would love to…
Read MoreWe Appeared on a Podcast!
We are proud to announce that co-founder Katie Helwig was recently a guest on the Emagine the Future podcast to discuss Government Marketing: Best Practices Vol. 2, which she co-authored. In addition to her expert insight into the creation of the book by Mark Amtower, Helwig also goes into detail on her own experiences and best practices regarding past performance, government contracting, and other important aspects. More information can be found…
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