All About Past Performance
TIME – There are not enough hours in the day for a business to complete all the tasks on the To-Do list. Research, reporting and recording are placed in the “when there’s time” bucket. As a business grows, the “when there’s time” bucket grows to become an arduous task that is put aside due to […]
Research, Read, Report and Respond
This time of year, many companies are reviewing their business strategies, messaging and business development initiatives. Before those meetings take place, it’s important to carve out some time to read your target agencies’ strategic plans, budgets in brief and spending history. If you want your message to resonate with the U.S. Department of Homeland Security, […]
What Does “Dave’s Hot Chicken’s” Business Strategy Have to Do with GovCon?
I am a huge fan of Brad Haley, MBA who is the Chief Marketing Officer for Dave’s Hot Chicken (Former CMO for IHOP, Carl’s Jr., and Jack-in-the-Box). While listening to Episode#78 of “Clicks2Bricks” while slowly opening my eyes to begin the day, my unconscious was connecting the dots on Dave’s Hot Chicken successes to the #GovCon small business market space. My […]
We Appeared on a Podcast!
We are proud to announce that co-founder Katie Helwig was recently a guest on the Emagine the Future podcast to discuss Government Marketing: Best Practices Vol. 2, which she co-authored. In addition to her expert insight into the creation of the book by Mark Amtower, Helwig also goes into detail on her own experiences and best […]
The “Business” of Events — How to Choose Which Ones to Attend
We are in high season for conferences, training, industry days, networking events and holiday get togethers. These events are an essential piece of the business capture eco-system. How to choose which ones to attend? Free is Not Free Even if an event is free, there’s an opportunity cost that should be evaluated against your time. […]