As the anticipated OASIS+ contract awards approach in May 2024, it’s crucial to position yourself for success. Whether you’re new to the OASIS vehicle or a seasoned player, aligning your strategy is paramount. If you find these questions overwhelming, fear not – below are actionable steps to kickstart your OASIS+ Business Development (BD) strategy. Strategic Data Gathering Begin by creating a comprehensive spreadsheet of OASIS and HCATS contract awards. Utilize…
Read MoreResearch, Read, Report and Respond
This time of year, many companies are reviewing their business strategies, messaging and business development initiatives. Before those meetings take place, it’s important to carve out some time to read your target agencies’ strategic plans, budgets in brief and spending history. If you want your message to resonate with the U.S. Department of Homeland Security, for example, begin with reading the most recent version of its Strategic Plan (FY2024-2028). Leveraging…
Read MoreWhat Does “Dave’s Hot Chicken’s” Business Strategy Have to Do with GovCon?
I am a huge fan of Brad Haley, MBA who is the Chief Marketing Officer for Dave’s Hot Chicken (Former CMO for IHOP, Carl’s Jr., and Jack-in-the-Box). While listening to Episode#78 of “Clicks2Bricks” while slowly opening my eyes to begin the day, my unconscious was connecting the dots on Dave’s Hot Chicken successes to the #GovCon small business market space. My take-aways: How does this relate to GovCon Small Business Market Strategies? I would love to…
Read MoreWe Appeared on a Podcast!
We are proud to announce that co-founder Katie Helwig was recently a guest on the Emagine the Future podcast to discuss Government Marketing: Best Practices Vol. 2, which she co-authored. In addition to her expert insight into the creation of the book by Mark Amtower, Helwig also goes into detail on her own experiences and best practices regarding past performance, government contracting, and other important aspects. More information can be found…
Read MoreThe “Business” of Events — How to Choose Which Ones to Attend
We are in high season for conferences, training, industry days, networking events and holiday get togethers. These events are an essential piece of the business capture eco-system. How to choose which ones to attend? Free is Not Free Even if an event is free, there’s an opportunity cost that should be evaluated against your time. As a business owner, ask, “is this 1 hour | 3 hours | 7 hours…
Read MoreAnnouncing Corporate Morale Services
“In the military we called it “esprit de corps” — the common spirit existing in the members of a group and inspiring enthusiasm, devotion and strong regard for the group. A challenge to accomplish in the private sector, particularly when the team is geographically disbursed. Mild Red Corporate Morale Services brings the company owners and corporate employees together for a virtual hour of connecting. What started out as an experiment…
Read MoreGovernment Marketing Best Practices 2.0: What You Need to Know for Accelerated Success – Kindle Edition
Mild Red President, Katie Helwig co-authored this collaborative effort among government marketing experts to provide strategies, tactics and tips for GovCon marketers (from novice to seasoned professionals). Mark Amtower is a genius, bringing together and assigning relevant topics without dictating content. The level of trust to pull off such an endeavour is a true testament to Mr. Amtower’s influence and reputation within the GOVCON marketing arena. The book does not…
Read MoreExciting News
Mild Red President, Katie Helwig has been chosen to be vice chair, supporting Joshua Duvall, Esq., CISSP as chair to AFCEA International Small Business Committee. Congratulations! Photo Credit: Elizabeth Moon. #afceasmallbusinessWonderful! Congratulations!Thanks!Yay!
Read MoreTech Talks from 2018 AFCEA Small Business Innovation Summit Moving to Mainstream
One of the highlights during my tenure as Director of Small Business Programs for AFCEA International was the opportunity to work with real visionaries. On July 26, 2018, a dream team worked together to host the AFCEA Small Business Innovation Summit. The summit focused on technology tracks that promised to be game changers for the near future. The technology tracks were: Zero Trust Artificial Intelligence Agile Development 5G Blockchain The…
Read MoreWho and How Many Do You Send to a Conference?
With the COVID quarantine near the rear-view mirror, professionals are re-emerging out in public forums to learn, engage and grow their network. Over the years, I’ve witnessed different character types at conferences and events and categorized the most prevalent. Which conference attendee caricature most resonates? The Information Gatherer. A person who is there for the content, asking questions, taking notes, and highlighting key words or themes that will be incorporated…
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