Posts

We Appeared on a Podcast!

By Katie Helwig

July 01, 2023

We are proud to announce that co-founder Katie Helwig was recently a guest on the Emagine the Future podcast to discuss Government Marketing: Best Practices Vol. 2, which she co-authored. In addition to her expert insight into the creation of the book by Mark Amtower, Helwig also goes into detail on her own experiences and best

We are proud to announce that co-founder Katie Helwig was recently a guest on the Emagine the Future podcast to discuss Government Marketing: Best Practices Vol. 2, which she co-authored.

In addition to her expert insight into the creation of the book by Mark Amtower, Helwig also goes into detail on her own experiences and best practices regarding past performance, government contracting, and other important aspects.

More information can be found here. Special thanks to EmagineIT

You can find it wherever you listen to podcasts!

“It’s all about past performance. So you can say you do something [but] you have to prove it, particularly with the government. Your proof is in your past performance.”

-Katie Helwig

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The “Business” of Events — How to Choose Which Ones to Attend

By Katie Helwig

November 15, 2022

We are in high season for conferences, training, industry days, networking events and holiday get togethers. These events are an essential piece of the business capture eco-system. How to choose which ones to attend? Free is Not Free Even if an event is free, there’s an opportunity cost that should be evaluated against your time....

Posts

What Does “Dave’s Hot Chicken’s” Business Strategy Have to Do with GovCon?

By Katie Helwig

September 08, 2023

I am a huge fan of Brad Haley, MBA who is the Chief Marketing Officer for Dave’s Hot Chicken (Former CMO for IHOP, Carl’s Jr., and Jack-in-the-Box). While listening to Episode#78 of “Clicks2Bricks” while slowly opening my eyes to begin the day, my unconscious was connecting the dots on Dave’s Hot Chicken successes to the #GovCon small business market space. My...

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