The “Business” of Events — How to Choose Which Ones to Attend

Katie Helwig

We are in high season for conferences, training, industry days, networking events and holiday get togethers. These events are an essential piece of the business capture eco-system. How to choose which ones to attend? Free is Not Free Even if an event is free, there’s an opportunity cost that should be evaluated against your time. As a business owner, ask, “is this 1 hour | 3 hours | 7 hours…

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