The “Business” of Events — How to Choose Which Ones to Attend

We are in high season for conferences, training, industry days, networking events and holiday get togethers. These events are an essential piece of the business capture eco-system. How to choose which ones to attend? Free is Not Free Even if an event is free, there’s an opportunity cost that should be evaluated against your time. As a business owner, ask, “is this 1 hour | 3 hours | 7 hours…

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Announcing Corporate Morale Services

“In the military we called it “esprit de corps” — the common spirit existing in the members of a group and inspiring enthusiasm, devotion and strong regard for the group. A challenge to accomplish in the private sector, particularly when the team is geographically disbursed. Mild Red Corporate Morale Services brings the company owners and corporate employees together for a virtual hour of connecting. What started out as an experiment…

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Government Marketing Best Practices 2.0: What You Need to Know for Accelerated Success – Kindle Edition

Mild Red President, Katie Helwig co-authored this collaborative effort among government marketing experts to provide strategies, tactics and tips for GovCon marketers (from novice to seasoned professionals). Mark Amtower is a genius, bringing together and assigning relevant topics without dictating content. The level of trust to pull off such an endeavour is a true testament to Mr. Amtower’s influence and reputation within the GOVCON marketing arena.  The book does not…

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Tech Talks from 2018 AFCEA Small Business Innovation Summit Moving to Mainstream

One of the highlights during my tenure as Director of Small Business Programs for AFCEA International was the opportunity to work with real visionaries. On July 26, 2018, a dream team worked together to host the AFCEA Small Business Innovation Summit. The summit focused on technology tracks that promised to be game changers for the near future. The technology tracks were: Zero Trust Artificial Intelligence Agile Development 5G Blockchain The…

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Who and How Many Do You Send to a Conference?

With the COVID quarantine near the rear-view mirror, professionals are re-emerging out in public forums to learn, engage and grow their network. Over the years, I’ve witnessed different character types at conferences and events and categorized the most prevalent. Which conference attendee caricature most resonates? The Information Gatherer. A person who is there for the content, asking questions, taking notes, and highlighting key words or themes that will be incorporated…

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It’s All About Past Performance

A slight mind shift may the key.  At Mild Red, LLC, we emphasize that it’s all about the past performance. What does that mean?  In the Government contracting world, companies are asked to prove they can do the work to be able to compete and win a prime contract.   Your past performance is your proof. For a competitive bid, you need to prove that your company has provided at least…

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