Get Ready for OASIS+ in 2024
Uncategorized

Get Ready for OASIS+ in 2024

As the anticipated OASIS+ contract awards approach in May 2024, it’s crucial to position yourself for success. Whether you’re new to the OASIS vehicle or a seasoned player, aligning your strategy is paramount. If you find these questions overwhelming, fear not – below are actionable steps to kickstart your OASIS+ Business Development (BD) strategy. Strategic Data Gathering Begin by creating a comprehensive spreadsheet of OASIS and HCATS contract awards. Utilize…

Research, Read, Report and Respond
Uncategorized

Research, Read, Report and Respond

This time of year, many companies are reviewing their business strategies, messaging and business development initiatives. Before those meetings take place, it’s important to carve out some time to read your target agencies’ strategic plans, budgets in brief and spending history. If you want your message to resonate with the U.S. Department of Homeland Security, for example, begin with reading the most recent version of its Strategic Plan (FY2024-2028). Leveraging…

What Does “Dave’s Hot Chicken’s” Business Strategy Have to Do with GovCon?
Posts

What Does “Dave’s Hot Chicken’s” Business Strategy Have to Do with GovCon?

I am a huge fan of Brad Haley, MBA who is the Chief Marketing Officer for Dave’s Hot Chicken (Former CMO for IHOP, Carl’s Jr., and Jack-in-the-Box). While listening to Episode#78 of “Clicks2Bricks” while slowly opening my eyes to begin the day, my unconscious was connecting the dots on Dave’s Hot Chicken successes to the #GovCon small business market space. My take-aways:   How does this relate to GovCon Small Business Market Strategies?   I would love to…

Uncategorized

We Appeared on a Podcast!

We are proud to announce that co-founder Katie Helwig was recently a guest on the Emagine the Future podcast to discuss Government Marketing: Best Practices Vol. 2, which she co-authored.  In addition to her expert insight into the creation of the book by Mark Amtower, Helwig also goes into detail on her own experiences and best practices regarding past performance, government contracting, and other important aspects. More information can be found…

The “Business” of Events — How to Choose Which Ones to Attend
Uncategorized

The “Business” of Events — How to Choose Which Ones to Attend

We are in high season for conferences, training, industry days, networking events and holiday get togethers. These events are an essential piece of the business capture eco-system. How to choose which ones to attend? Free is Not Free Even if an event is free, there’s an opportunity cost that should be evaluated against your time. As a business owner, ask, “is this 1 hour | 3 hours | 7 hours…

Announcing Corporate Morale Services
Uncategorized

Announcing Corporate Morale Services

“In the military we called it “esprit de corps” — the common spirit existing in the members of a group and inspiring enthusiasm, devotion and strong regard for the group. A challenge to accomplish in the private sector, particularly when the team is geographically disbursed. Mild Red Corporate Morale Services brings the company owners and corporate employees together for a virtual hour of connecting. What started out as an experiment…