Mild Red President, Katie Helwig co-authored this collaborative effort among government marketing experts to provide strategies, tactics and tips for GovCon marketers (from novice to seasoned professionals). Mark Amtower is a genius, bringing together and assigning relevant topics without dictating content. The level of trust to pull off such an endeavour is a true testament to Mr. Amtower’s influence and reputation within the GOVCON marketing arena. 

The book does not have to be read sequentially, as each chapter is designed to be a stand-alone work. Topics addressed: 

  • Annual Strategic Planning: Stephanie Geiger 
  • Corporate Branding: Eileen Cassidy Rivera 
  • Thought Leadership in GovCon: Mark Amtower 
  • PR for GovCon: Joyce Bosc 
  • Association Involvement: Katie Helwig 
  • Positioning Your Digital Footprint for Growth: Janet Waring 
  • The Importance of Content Creation — Owned Media: Chris Parente 
  • Events: Stephanie Geiger 
  • Webinars: Sheri Ascencio 
  • Developing a Marketing Campaign: Stacey Piper 
  • Email Marketing: Stacey Piper 
  • Pre-Programmatic Marketing: Why it Matters When you Are Trying to Win Government Proposals: Carl Dickson 
  • Marketing to the Intel Community: Larry Letow 
  • Creating Buzz and Building Relationships Through Events: Chelsea Meggitt 
  • LinkedIn and Social Selling: Mark Amtower 

Read on a Kindle today! The cost: $9.99. 

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