Who and How Many Do You Send to a Conference?

With the COVID quarantine near the rear-view mirror, professionals are re-emerging out in public forums to learn, engage and grow their network. Over the years, I’ve witnessed different character types at conferences and events and categorized the most prevalent. Which conference attendee caricature most resonates? The Information Gatherer. A person who is there for the content, asking questions, taking notes, and highlighting key words or themes that will be incorporated…

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